Search Engine Optimisation (SEO) is a critical element of promoting a website or business. Beneath the wider umbrella of strategic marketing, the worlds of SEO and PR play a crucial role together. Here at Kredo, we consider SEO a means to ‘supercharge’ effective PR. In this blog we provide our top 3 tips for quick fixes to your SEO strategy.

Communications – and the strategic role of messaging and content creation – has never been more important. The instantaneous access to information, news, data and market intelligence itself has disrupted the media and journalists in tandem with marketing and PR professionals. Never has there been such a time where information can be accessed any time of day using devices from smartphones to tablets to televisions.

In a time where innovations in communication technology have presented us with unlimited ways to consume content, there is one method of communication that is making a comeback: email newsletters.

Growing disbelief at witnessing the disastrous messaging and communications around AstraZeneca's vaccine rollout - has prompted me to write this article. I use the Kredo VERITAS model which has been designed to develop messaging to engender trust in technology. Hopefully, all disruptive innovators can learn something from this episode. Just keep trust at the heart of your campaigns!

Harnessing Disruptive Technology for Business Growth

Why have millions of new listeners turned to podcasts for their lock-down content fix?

The new world of virtual events – how do you get the best out of them?

Am I alone in thinking that the future is increasingly stretching comprehension?