A Podcast Pandemic
The coronavirus pandemic has infiltrated every area of our lives, from how we communicate to how we consume content. People now have a wealth of virtual possibilities to keep them entertained and connected to the outside world. This stay-at-home phenomenon has triggered a spike in mobile phone usage, online shopping, viral video content and of course, podcasting.
In fact, podcasts have captivated the pandemic audience with global listens increasing 42% across 2020.
It begs the question: Why have millions of new listeners turned to podcasts for their lock-down content fix?
Increased free time undoubtedly contributed to the rise, but many new users have added acquiring new knowledge and wanting to feel inspired to their reasons for tuning in during lockdown. The ease of escape that podcasts provide is driving this trend of passive listening as it looks to replace static television and mobile viewing. Combatting the sense of fatigue that has set in for many smartphone users and video content watchers, podcasts provide the perfect substitute to increased screen time. Adding the diverse and extensive subject matter, podcasts have become the all-inclusive hub for engaging and knowledge lead content.
So, what makes for an engaging and effective podcast?
Find your niche
Reaching the maximum audience may be your goal, but it should never dictate your content. As the theory goes, when you seek to engage with everyone, you rarely delight anyone. Focus on aligning your passion with your minimum viable audience, because the more you speak to a very specific audience the faster your podcast will grow and your quality, story and impact will all follow suit.
Be consistent
An engaged and loyal audience takes time and commitment. To make a successful podcast you need to be prepared to turn up consistently and nurture the relationship with your audience. Nothing beats trust when it comes to creating brand loyalty, so providing regular content your audience can rely on is the key to success.
Quality counts
When it comes to podcasting, sound quality will make or break your episodes. It is the very first thing your audience will notice, so ensuring that you are publishing to the highest possible quality is paramount. Whilst sound design and editing software can seem daunting, investing in your audio quality will go a long way to creating a successful podcast.
If a podcast sounds like the right fit for your business and you are interested in hearing how Kredo can help bring your vision to life, contact us using the button below.